Saturday, June 23, 2012

BINGO! #Stampede2012 Vol 1

Hat at the Foot of the Bed
There is all this talk around me these days. What does Cowboy Culture mean to you.? What impact has growing up in a culture where a man can be taken at his word, because you can trust that he is true to his word. Old fashioned? Yep. I like old fashioned.

For some it's easy to be old fashioned. They grew up where old fashioned meant a good life. The Grandma's and Grandpa's showed the little ones the way. Pioneers true.

What's your story? It's the 100 Year Celebration of the Calgary Stampede. I'm born and raised Calgarian, At times Cowgirl, worn boots, hats, and two stepped with the best. All those memory's absolutely have a story to tell, a history to be shared...

The thoughts that I keep coming back to though aren't really even my memory's but the memory's of my friends and family. That 's what makes them Priceless.

The thing I always remember about the 70's was BINGO. It was every where, in the community halls, on the TV and at the fairs. Including the Calgary Stampede. Grandma would find a nice spot and settle in for the day. She would give us 5 bucks at a time and she knew she'd see our faces every couple hours for 5 bucks more, that or shelter from the thunderstorm. We owned those grounds. Just like everyone else.

Cowboy Boots Optional when Horizontal
Chinook Centre Pancake Breakfast, the smell fills the air. Yummy! Grandma and Gramdpa lived across the road from Chinook. Now the Glenmore underpass runs through the land. Every year we would go, a real highlight for us and the rest of the city. We used to see how many times we would get thorough the line. We could eat a lot in those days. Grandpa would always ditch us, to be first in line. We took to long getting all our western gear on. Funny, fondest memory being ditched. We did take to long...

The horses, I always loved how majestic horses are. The ones in the parade, at the Rodeo, the RCMP horses, the horses around town. The horses in your neighbors back yard because someone to drunk to ride home. Yep the horses. George Jackson's horses were always a highlight for me. His horses came all the way from BC back in the day, it was then just like now, a big deal to be part of the show...

Be the Star that You Are!
Now, all the Baby Boomers are walking around preaching the past. The thing is not to live there in the past, but have a piece of it's history in your mind, so when living 'in the moment' is happening, it will be something to celebrate in the future...

If your planning on passing through these parts, anytime soon, some advice for you. Leave your high horse at home. Put a hat on and be Part of the Energy. Giddy Up, Partner, Come and see for your self how the Good Folks of Calgary put on the The Greatest Show on Earth. Yahoo!

Cara Azevedo

Follow for real time tweets and photo's of the Calgary Stampede. I'm already posting Signs of #Stampede2012, pre Stampede coverage. The excitement is starting...

Sunday, June 17, 2012

Banff Media 2012 Thats a Wrap

Here are some hard numbers to give you a sense of the kind of business that takes place at the Banff World Media Festival:
  • 2000 executives from television, digital, advertising, media and technologies attend each year.
  • $500M in new deals are started or confirmed each year at BANFF. Types of deals include TV development, online development, co-production/co-venture, brand sponsorships, funding, technology sales, production services and more.
  • More than 150 TV and digital media executives participate in our exclusive face-to-face meetings to take pitches, build partnerships and put projects into development.
  • More than 30 advertising agencies come to BANFF looking for opportunities for brand sponsorship and brand integration ideas. 
  • Digital publishers such as YouTube, MSN, Yahoo & AOL come to BANFF to explore web properties, technologies, content and brand integrations.
The above is directly copy and pasted from 

The Banff Springs Hotel
What I and many others questioned was where were the Women? Truth is Women were everywhere. Women are leaders in the Entertainment Industry. Sure for some odd reason there weren't many women on certain panels, making it seem as though there was a lacking in representation. The Reality, by the time it was said and done, all the Stars had a chance to Shine.

Patricia Burns is one of those Stars. Animation and shorts are two of my favorites when it comes to viewing. Ms. Burns is an award winning producer. Over the span of 30 years she has brought viewers thoughtful educational quality children's programing. Her work has created a new standard children's programing. Ever watched Treehouse? Banff Media in partnership with DHX Media had the privilege of honouring, Patricia Burns with the Award of Excellence in Kids and Animation. Well deserved and earned.

Jeanne Beker's brilliance in Fashion Television, has made her a Canadian Class Act. Ms. Beker for 27 years has been sharing with audiences what we all want to see, cutting edge fashion with a flare. Her contribution to Canadian Media is undeniable. Jeanne continues to do it like no other, with Bell's Fashion Television Channel. The Canadian Award of Distinction goes to Jeanne Beker. 

It wasn't all about the Awards, I also had the chance for some face to face with women in the Entertainment Industry that offer great insight into how things really work. 

WIFTA is 1 of more than 40 chapters world wide that supports, collaborates with Women on their professional development in film, television and media industries. I had the pleasure of talking with Kathy Fedori, President of WIFTAlberta. I wanted to know what's new. Ideas are every thing. The conversation has moved far beyond how can I help you. With the excellence and extraordinary efforts that are part of daily practice from Women in Film and TV. It would seem logical that all parties sitting to the table contribute equally in the production of projects and the celebration of the success. Kathy and her Team play a vital part in support of many valuable productions.

Tessa Sproule is a shinning example of why Canadians are leaders in Media and Technology. Working in the 'New, Digital and Media'  divisions  of Television. Currently, Director, Interactive Content for the CBC, offers Tessa an extraordinary opportunity to take her ideas to reality. The future is an exciting time for Ms. Sproule and her team, collaboration and integration will continue to be key points when producing interactive content for film, television and mobile media.

Complexities of Creativity
The conversation regarding women in Media has long moved beyond our presence. Women like Valerie Creighton, President and CEO of the Canadian Media Fund have proven the empowerment of women in the Entertainment Industry ensures continued contribution, to the quality, of the product it produces. 

The rapidly changing face of the Entertainment Industry and the integration of our  world of opportunity is something that produces exciting conversation, all based on grass roots ideas. The irony of humanity and technology. It all starts with an idea and ends in a story. Love it. It was my privilege to be a part of Banff World Media Festival. To share in conversation with all the attendees. Congratulations to the Banff World Media Festival. Well done.

Cara Azevedo

Wednesday, June 13, 2012

Banff Media 2012 & The Brand Game

It's been going strong at least since the 80's. The Entertainment and the Advertising Corporations. Tons of creative and billions in cash. I call it one of those stupid money industries. I have been playing in it for a couple of decades myself now. At various times, with different aspects, from a variety of vantage points, for a multitude of motivations...

So I get why the conversation is just beginning. Well, publicly at least.

The Advertising Industry in it's current format will be extinct. The next 2 to 5 years will be a game changer. It's time to adapt or die.

Time Inc. has just today announced recent results from a recent review that encourages Time Inc to include new spending on video production, designing ad campaigns that incorporate digital media. Time Inc. CEO Laura Lang is ready to start making her moves towards what will be the new, ever evolving standard in Communications of the future.

Carazcom has been researching, developing and producing a business model that meets the needs of the rapidly evolving Social Ecosystem that we are all becoming a part of. Highly motivating talks with partners, colleagues has led from asking questions to the formulation of conclusions.

This past few days I have had to privilege of attending the #Banff2012. I love conferences, to me it's like play time for the mind. I love learning where Industry is at, as compared to where my thoughts are. Compare feelings of the 'experts' to my instinct. What a wonderful experience it has been to confirm that my conclusions are very much similar to those that are at the grass roots of the evolving face of the Entertainment and Advertising Industries.

It will be entertaining to see how the 'dinosaur' in the Ad Game, is willing to adapt to the 'hatchling' in the Brand Game?

Given the fact that there are billions of dollars already attached to most corporate budgets. The good Advertising Agencies will adapt. Communication Companies however have a extraordinary opportunity to model what will become the standard in the Social Ecosystem. To go beyond the 'creative' and cost of traditional of Advertising.

Wether you are a Person Place or Thing, think globally, think Big Picture and BrandIT.

Be the Star that You Are...

Cara Azevedo

Wednesday, June 6, 2012


I was just saying the other day how the US 2012 Election was awkwardly including Women in it's platform. See Caraz Comment "Breast Feeding Frenzy" post. I even mentioned about the first Lady was being dragged into the whole mess.

Today, Boom just like that you to can Back, Barack Obama with a free bumper sticker.

Seems, Women are officially an issue now...

Cara Azevedo

Tuesday, June 5, 2012

Breast Feeding Frenzy

The past few weeks Boobs are making headlines. Not for the usual reasons like, size, structure, likability and the occasional wardrobe malfunction or an actual valid story about breast health.

There seems to be a focus on creating controversy behind the very essence of what makes us Women.

The Republican Americans are making Women a Political Issue. In case you haven't heard, it's election 2012 USA. Everything about what makes Women different from Men has been brought back to the table for debate. A while back they even dragged the First Lady into it. It as a sad tactical marketing strategy from the far right wing that is willing to do anything to regain power in the US political system. Conversations are being created that serve to divide support amongst Women. Men are questioning the impact of Women's Rights, being shown images that are not supportive of their efforts for Humanity.

This past week there was a photo taken showing two Women breast feeding in Uniform. Military Women are trying to raise awareness and support of breast feeding in the military. This is a fair and valiant cause. With a healthy outcome for Mothers and Baby, ultimately supporting a positive family bond.

The question is, why breast feed in Uniform? Seems to me that when in uniform, there should be first and foremost, respect for the position one is representing. When did the Military add breast feeding to the official list of duties?

Parenting, healthy family relationships are not something that dominate while working at any post. Not in the office, the retail shop, the wear house, the service industry. None of these places or spaces in time are when a workers parenting takes precedence. Is breast feeding an emergency? When representing in any industry, it is the business at hand that takes precedent, from the board room to the uniform. Thats what you get paid for.

When advocating for Women's Rights one should be aware of the responsibility that respects the Rights of all Humanity. Have the fore thought not to feed content, that will create a negative response. When your valiant cause is credible, the better the response from all sides to your campaign the more successful it will be.

Cara Azevedo