Wednesday, July 18, 2012

#Stampede2012 That's a Wrap

That's a Bull
Happy Birthday to the Calgary Stampede. 100 years of bring together community and putting Calgary, Calgarians on the map.

Every year, not just year 100 is a remarkable year for the Calgary Stampede. I am a Native Calgarian, I have seen it all, I have complete respect for the hundreds of thousands of Calgarians, Cowboys, Cowgirls, Ranchers and Farmers that lay their Hearts on the Line for 10 days in July.

Dairy Farmers
Cowboy Culture, Western Pride, Energy, what ever you want to call it. When you've felt it you know it's real.

I spent most of this years Celebration talking to regular/extraordinary Calgarians. The ones that make Calgary a world class city. The ones that do what they do as a labor of love. With hopes that the love will somehow pay the mortgage.

Shinning Spirt
It was fabulous as always to see the lengths that folks in these parts are willing to go to, in the name of sharing with folks they don't know. I'm talking about Spirit. Such a small word with so much impact. Spirit in fact has changed the world and will continue to guide it. What a privileged to live in a part of the world where Spirit is a part of the Culture, where Spirit guides the soul, where Spirit out ways the riches.

From the free breakfasts for your few thousand closest friends/complete strangers, to the back yard BBQ, the community block party, the corporate whatever. The mini festivals, the music, yes even the Patios. All with one thing in mind, share the Spirit.

Horse Shoes are Good Luck
Congratulations are in order. Sure, I could like so many others, be a come from away with opinions and place judgements and then get financially compensated for them. Then act like as a result of the monetary attachment to my opinions that they are some how more valid than others. That's not my style, I think what I think. It has nothing to do with being validated by financial remuneration or being put up on a pedestal by other financially compensated colleagues.

Award Winning Cattle
The fact is that the Calgary Stampede has ultimately represented the City of Calgary on the World Map for a Century now. They deserve a pat on the back. For a Brand to remain strong, valid and current it needs to be adaptable, it needs vision for the future, it needs to meet the needs of the current audience. For the hundreds of thousands of Calgarians that have contributed to the Calgary Stampede over the last 100 years innovation is key for success.
18 year old Miniature Horse

Ultimately, I am in awe of all the folks that made this years festival one for the history books. Weather your job was to carry beer from one spot to the other, ask if we wanted to go faster, or you bedded the horses for the night in the Barns. Thank You.

Thank you, for your sleepless nights, your love, your losses and for sharing your Spirit. The world has yet again been able to feel what makes Calgary one of the Best places in the world to live. Grace and Gratitude for another Heartfelt year. Well done Calgary, Well done.
Calgarian Sun Set

Peace, Love and Light,


Cara Azevedo

Tuesday, July 10, 2012

Real Cowboys #Stampede2012 Vol 6

Real clothes for real Cowboys, Calgarians and all their friends.

Riley & McCormick since 1901.

Cowboy Culture, I hear the term often these days as our City moves towards Branding for the future, it is very concerned about respecting the past.

When you meet folks like Brian Guichon, Carolynn Guichon and the Team down at the flagship store in the heart of the City.
Well you know why there is value in preserving our special culture, the pioneer spirt. The one that has transformed a CP Rail stop into a world class community. Family's and Folks just like the Riley & McCormick clans understood the value of celebrating character, engaging friends and family, the power behind showcasing spirt. For over a hundred years they have been supporting the vision that has built the City of Calgary.

Along the way they have picked up some valuable knowledge and insights. So awesome to share some of the secrets and science behind Riley & McCormick's specialty, Western Wear.

The Hat, don't have one? weird... just sayin...

Put, Your Head in a Hat
Whether you are working, playing or hanging in the outdoors. A hat is a must. The western hat doesn't get it's unique look from just any where. Like most things around here it comes from innovation, yep 'cowboy' innovation. You see between the thunder storms and the sun, the cowboy hat keeps you both dry and cool. In rain, the water rolls of the front and back keeping you dry. In the heat the brim covers your face, neck and shoulders. (Those rednecks should stop wear ball caps.) The straw ones are for working and the felt ones are considered high fashion...

Oh them Boots, each pair has it's own personality just waiting for it's soul mate to come along.

The Perfect Fit
Beyond the fancy looks, the boots to are all about function, brought to you by 'cowboy innovation'. Nothing beats the traditional look if a riding boot. It's specialty, arch support. Pushing down on stir ups all day the boot comes with a steel shaft and a rounded last, to support and roll with the ride. The other option is the Roper. More a work boot, offers better stability for jumping, landing and running. I'd get into the history, but, well, frankly it's a little embarrassing... Kidding. Ask the Boss, Brian, he will share the 'story' with you.  

It's all in the Jeans, Wrangler lives it.
Wrangler is western wear. They make the perfect riding jean. The traditional, comes with the smooth inseam, so not wear through your inseam, (wink) when your riding. Of course they have your fancy & funky versions. Inside secret, western jeans are always just a wee bit longer, they get the whole 'ride up' when sitting and want to protect them ,'beauty boots'. More cowboy innovation.

The Shirt Co That Started it All
Innovation, fancy & funky. That's what happened when the film industry got involved.

The Rockmount Ranch Wear Denver Colo created a shirt for the Stars that would make them stand out among the crowd. Until then it was either work clothes or Sunday best. Today it is a must to have some funky and fancy, the material and artistic designs offer protection from water, sun, spillage... The Snaps, well they deserve a special 'shout out;)'.

So much more to learn and know, stop by the shop and take some time to talk. A wonderful wealth of knowledge, a little piece of history. A true gem on Calgary's Stephen Ave Mall.
Riley the Horse

It was a real pleasure to cover this story. Congratulations to Riley & McCormick for all your generous contributions to the culture and community. This Cowtown that sits between the Rolling Prairies and the Rocky Mountains appreciates all that you do.

Cara Azevedo

Thursday, July 5, 2012

Stuff People Say at the #Stampede2012 Vol 5

There is this awesome little fashion shop down in Inglewood.
. One of Calgary's best kept secrets.

Not for Long...

The clothes are fun, they fit and they are affordable.

The best part though is the people.

They like to play.

Just like me...

This video is a result of a dose of reality and humour. Enjoy!

For those of you wondering, those of you that may not be from around these parts.

This is NOT a dramatization, well it might be...

 Still, this is what those in the know call, Stamped'in. Classic...

Cara Azevedo

Wednesday, July 4, 2012

Converge Calgary #Stampede2012 Vol 4
It's a Party x 4!

For Converge Calgary it's at least 4. This is the year, 100 years of good times. Celebration, all in the name of the Community. Calgary, we are all about being connected.
It's kind of like in high school when there is a big party, it doesn't matter what group your 'in', your going. Going to meet up, hook up, see and be seen, feel the fun.

When you get to be a grown up, these kind of events become a very real part of life. Personal life, Professional life. Most of us by now realize that the group we work for, the people we support, report to. All make up our Social Ecosystem.
Networking is no longer, just some breakfast group catch phrase.

Networking is how connections are made, relationships are formed, ideas are shared, dreams are realized.

Converge Calgary is continuing the innovation in celebration of community by creating a Series of diverse and energetic Events during this years Calgary Stampede.
Converge Calgary is proud to bring together Cowboy Culture with the Arts, Fashion, Music, Philanthropy, Sustainability and Technology.

Each Event has it's own character and identity. Displayed with a different Artistic awareness and highlight of a diverse group of Extraordinary Individuals.
All Events are in support of 'I am Genie Foundation', 'I've been Bullied' and 'Converge Calgary Rainforest Reserve' social awareness initiatives. Check them Out.

Each Event is a must attend. Every Celebration, with it's own focus will bring a Energetic and Exhilarating experience. Come and Celebrate the Calgary Stampede in Style with Converge Calgary.

Proud to support hardwork, innovation and artistic celebration.
Helping to make the world a little more mindful.
One good moment at a time.

Cara Azevedo

Tuesday, July 3, 2012

MakeOver #Stampede2012 Vol 3

It's all about the Fashion! First the Fundamentals.

The First Impression. There will be millions of first impressions over the next couple weeks. In case you haven't heard Calgary, Alberta, Canada is set to host the  Officially kicks off on Friday, July, 6th, 2012. With the Parade.

  Nothing says Yahoo, like a well Groomed Cowboy or Cowgirl.

Man Tracker, Trakin' Me
  1. Get a haircut!

  2. Hands and Feet, I know even just the mention of Feet. ahahahahahhhhh. Manicure and Pedicure is a standard. Yes!  Especially the Cowboys.

  3. Skin is your most important fashion accessory period. Not saying I fully support the amount of skin that I will be seeing over the next couple of weeks, however it is summer and those short, shorts are short... Be good to your audience, If you have skin, please, tighten, tone, tan and tint it. Shave, scrub and scent it...

Thoughts of my Camera Shuttering at the Sights... Ah Love the Feeling of Anticipation...

Cara Azevedo

The Low Down #Stampede2012 Vol 2

The Grandstands for the Rodeo
Howdy Folks!

Yep, around these parts people really do talk like that. Not just at Stampede time but most of the time. So if your new, passing through or, checking out the looking glass. It's all real. Not like when you go to, say Vegas and people are wearing costumes and speaking from a script. These parts you just pick up on it.

Calgary is a wonderfully diverse multicultural modern city. We are hosting to the world and there is something for everyone.

Parade 2011
A quick insider lesson.

Stampede; Large 10 day Party for Everyone. 24/7...

Things get Messy from time to time durning the

I have an online ratings system. Mostly so viewers understand, that I understand, what I'm sharing may not be appropriate content.

The Wild West is set for a Stampede.

My Hashtag Guide

#Stampede2012 = Everyone = Public Party
#WildWest = Risky = Emotional Response
#WW = Not Appropriate = Likely Alcohol Related

If you find yourself talking funny, acting, feeling a little western over these next couple of weeks, be Part of the Energy and just go with it. We welcome you to experience a piece of Cowboy Culture and share it with those around you.

I am many things. This next couple of weeks, born and breed a Calgarian from Cowtown... That makes me a Cowgirl at Heart, Hello.

Cara Azevedo