Tuesday, July 10, 2012

Real Cowboys #Stampede2012 Vol 6

www.realcowboys.com
RMRealCowboys

Real clothes for real Cowboys, Calgarians and all their friends.

Riley & McCormick since 1901.

Cowboy Culture, I hear the term often these days as our City moves towards Branding for the future, it is very concerned about respecting the past.

When you meet folks like Brian Guichon, Carolynn Guichon and the Team down at the flagship store in the heart of the City.

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Well you know why there is value in preserving our special culture, the pioneer spirt. The one that has transformed a CP Rail stop into a world class community. Family's and Folks just like the Riley & McCormick clans understood the value of celebrating character, engaging friends and family, the power behind showcasing spirt. For over a hundred years they have been supporting the vision that has built the City of Calgary.

Along the way they have picked up some valuable knowledge and insights. So awesome to share some of the secrets and science behind Riley & McCormick's specialty, Western Wear.

The Hat, don't have one? weird... just sayin...

Put, Your Head in a Hat
Whether you are working, playing or hanging in the outdoors. A hat is a must. The western hat doesn't get it's unique look from just any where. Like most things around here it comes from innovation, yep 'cowboy' innovation. You see between the thunder storms and the sun, the cowboy hat keeps you both dry and cool. In rain, the water rolls of the front and back keeping you dry. In the heat the brim covers your face, neck and shoulders. (Those rednecks should stop wear ball caps.) The straw ones are for working and the felt ones are considered high fashion...

Oh them Boots, each pair has it's own personality just waiting for it's soul mate to come along.

The Perfect Fit
Beyond the fancy looks, the boots to are all about function, brought to you by 'cowboy innovation'. Nothing beats the traditional look if a riding boot. It's specialty, arch support. Pushing down on stir ups all day the boot comes with a steel shaft and a rounded last, to support and roll with the ride. The other option is the Roper. More a work boot, offers better stability for jumping, landing and running. I'd get into the history, but, well, frankly it's a little embarrassing... Kidding. Ask the Boss, Brian, he will share the 'story' with you.  

It's all in the Jeans, Wrangler lives it.

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Wrangler is western wear. They make the perfect riding jean. The traditional, comes with the smooth inseam, so not wear through your inseam, (wink) when your riding. Of course they have your fancy & funky versions. Inside secret, western jeans are always just a wee bit longer, they get the whole 'ride up' when sitting and want to protect them ,'beauty boots'. More cowboy innovation.

The Shirt Co That Started it All
Innovation, fancy & funky. That's what happened when the film industry got involved.

The Rockmount Ranch Wear Denver Colo created a shirt for the Stars that would make them stand out among the crowd. Until then it was either work clothes or Sunday best. Today it is a must to have some funky and fancy, the material and artistic designs offer protection from water, sun, spillage... The Snaps, well they deserve a special 'shout out;)'.

So much more to learn and know, stop by the shop and take some time to talk. A wonderful wealth of knowledge, a little piece of history. A true gem on Calgary's Stephen Ave Mall.
Riley the Horse

It was a real pleasure to cover this story. Congratulations to Riley & McCormick for all your generous contributions to the culture and community. This Cowtown that sits between the Rolling Prairies and the Rocky Mountains appreciates all that you do.

Cara Azevedo
www.carazcom.com
www.twitter.com/CaraAzevedo





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