Sunday, November 11, 2012

BrandIT BuildIT BroadcastIT

The 3B's of Communications

In the Past it used to be enough to simply Brand your product. For years Corporations like McDonalds relied on the 'Golden Arches'. They would put up a sign and people would follow their way to a Big Mac. Interestingly, even the bright and shiny beacon in the sky started to fade. The great 'Golden Arches lost the luster and became 2 dimensional. All the while, new and developing Baby Brands started to enter the market place. They did things differently, had different products to offer. The new players were more 3 dimensional...

Nibble, nibble, nibble. It often goes unnoticed, that is until someone notices the change in the bottom line, then everyone is interested. Interested in the evolution of the Brand of the Product. Time to jump on the next big thing before the profit margin misses the boat. It is a sign of a great corporation, thrusting them selves ahead in the communications game, staying true to meeting the needs of a ever evolving community (consumer).

Currently the concept of Building a Brand is all the Buzz in the Industry. Communications and Marketing professionals in all streams of Media are on board with the fact that a Brand comes with a Story, It's time to tell your Story. Create an opportunity to go beyond connecting and offer context for building a relationship.

As the traditional industry of Marketing and Communications faces the addition of tools like Twitter and other Social Media. It finds the need to be adaptable. Some players are beginning to fade and other players are offering a more complete product to meet the current needs of a multi dimensional client and   community it services.

Broadcasting your Brand with the use of multiple platforms is how your Person, Place or Product meets it's next opportunity for community engagement. A Full service Branding, Communications and Media Agency in the hear and now will be able to offer it's community a world of endless opportunity. Endless opportunity to engage and connect with the community it provides for.

While some are still lost in the past, others are trying to get a handle on the present, a few are planning for the future. If you listen closely, you will start to hear the terms. Things like, SocialTV and Branded Entertainment. 

A Brand Communications & Media Agency of today will respect the past, understand the present and have vision for the future. Frankly humanity's rapid growth in the use of technology and it's tools demand it.

The 'Golden Arches' can still be spotted, you can still get a Big Mac and a Salad or perhaps even a Fruit Smoothie if you like. Change is a wonderful thing. It offers opportunity for enhancement and growth. Innovation is often a product of evolution. Something to be embraced.

Carazcom's 'Modern Communications Model' embraces the '3B's of Communications'.

Cara Azevedo

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